Each quarter we analyze the millions of data points we’ve acquired and filtered from the mobile device trade-in and upgrade market. While there are patterns in the peaks and valleys throughout the year, one thing is clear—trade-in and upgrade programs are a vital piece of the buying process especially during economic uncertainty when consumers are more reluctant to open up their wallets.
Below are the highlights from this past quarter’s report.
Top 5 Devices Received from Trade-in and Upgrade Programs
iPhones continue to dominate the list of Top 5 Devices turned in through trade-in and upgrade programs, while the iPhone 11 has been in the top spot for the last four quarters. One newer trend that we have been tracking is the appearance of 5G devices in the Top 5 list. The iPhone 12 and the iPhone 12 Pro Max made up 29% while just six months ago only 10% of the devices on the list were 5G.
